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Research: 2009-2010

Publications of the Faculty in Journals/ Magazines/ Books


S.No. Name of the faculty Title of the Paper Name of the Journal/Book ISSN No. / Volume No. Month and Year of Publication
1. Dr.V.Rama Devi Performance Evaluation: A Comparative Study Between Indian and Foreign Equity Mutual Funds Indian Journal of Finance (ISSN 0973-8711) June 2010
2. Dr. V.Rama Devi Performance Evaluation of Equity Mutual Funds in India JIMS 8M, New Delhi April-June 2010
3. Dr. V.Rama Devi Performance Evaluation of  Mutual Funds in India NSB Management Review April 2010
4. Dr. V.Rama Devi Risk-Returns Analysis of Private and Public Mutual Funds SMART Journal of Business And Management Studies ISSN 0973-1598 January, 2010
5. Dr.B.M.Harshavardhan Mounting Work-Related Stress Problems – Addressing from Corporate responsibility and Regulated Competition Perspectives EBMM Conference Proceedings, ISBN 978-9-8108-3816-4 October,2009
6 Dr.V.Rama Devi Reengineering Corporate Governance from an Ancient Indian Perspective EBMM Conference Proceedings, 978-9-8108-3816-4 October,2009
7. Dr.V.Rama Devi The Experience of Work-Related Stress Across Occupations in India EBMM Conference Proceedings, 978-9-8108-3816-4 October,2009
8. Mr.M.Kishore Babu Branding in Retail Sector Warangal Journal of Management Vol -I June 2009
9. Dr.V.Rama Devi Mutual Funds Industry – Indian And Global Scenario Banking & Finance(ISSN - 0971- 4498) Vol XXII No. 7 July, 2009
10. Mr.CH.Jaya sankara Prasad Determinants of Shopper behavior in E-tailing:An Empirical Analysis Paradigm(ISSN: 0971 8907)Vol.XIII No.1 Jan-Jun, 2009


Papers Accepted for Publication

S.No. Name of the faculty Title of the Paper Name of the Journal
1 Dr.S.M.Murali Krishna Business Process Outsourcing to Knowledge Process Outsourcing –A Paradigm shift  GITAM Journal of Management
2 Mr.CH.Jayasankar Prasad Determinant Attributes of Store Choice Behavior in Food & Grocery India Retail review


Papers presented in International Conferences

S.No Name of the faculty Name of the Paper Name of the Conference Organizing Institution Month & Year
1 M.Kishore Babu International trade in Healthcare sector International Conference on Trade and Commerce Osmania University, Hyderabad 9th -12th December 09
2 K.S.Venkateswara Kumar Role of FII’s in Indian stock market 2nd International Conference on ‘Doing Business in India’ IFIM Business school, Bangalore 17th -18th December 09
3 M.Sivakoti Reddy Doing Business in India with reference to Truck Finance 2nd International Conference on ‘Doing Business in India’ IFIM Business school, Bangalore 17th -18th December 09
4 M.V.A.L.Narasimha Rao Cultural Diversities & Cross cultural Communication 2nd International Conference on ‘Doing Business in India’ IFIM Business school, Bangalore 17th -18th December 09
5 Dr.B.M.Harshavardhan Mounting Work-Related Stress Problems – Addressing from Corporate responsibility and Regulated Competition Perspectives International Conference on Economics, Business Management and Marketing IACSIT, and Nanyang Technological University, Singapore Oct,2009
6 Dr.V.Rama Devi Reengineering Corporate Governance from an Ancient Indian Perspective International Conference on Economics, Business Management and Marketing IACSIT, and Nanyang Technological University, Singapore Oct, 2009
7 Dr.V.Rama Devi The Experience of Work-Related Stress Across Occupations in India International Conference on Economics, Business Management and Marketing IACSIT, and Nanyang Technological University, Singapore Oct, 2009
8 Mr.M.Kishore Babu Strategies for Marketing of Indian Health Care services Internationally The Second International Conference of Global Business and Management Forum, USA University of Dhaka and GBMF, USA Oct,2009
9 Mr.M.Kishore Babu Branding in Retail Sector – The road map International Conference on Indigenous Management Practices (ICIMP) Annamalai University, Tamilnadu July 2009
10 Mr.Ch.Jayasankara Prasad Store Choice Behavior in Food and Grocery Retailing in India International Conference on Indigenous Management Practices (ICIMP) Annamalai University, Tamilnadu July 2009
11 Mr.K.S.Venkateswara Kumar Rural Marketing – Test of Real Marketing International Conference on Indigenous Management Practices (ICIMP) Annamalai University, Tamilnadu July 2009
12 Mr.P.Guru Prasad Human Resources Accounting Issues and Challenges International Conference on Indigenous Management Practices (ICIMP) Annamalai University, Tamilnadu July 2009


Papers presented in National Conferences

S.No. Name of the faculty Name of the Paper Name of the Conference Organizing Institution Month & Year
1 Mr.M.Sivakoti Reddy Role of HRM in Uncertain Era "Managing in an uncertain economic era embracing changes in service economy" Central University, Hyderabad 4th -6th November 09
2 M. V. A. L. Narasimha Rao Role of HRM in Uncertain Era “Managing in an uncertain economic era embracing changes in service economy” Central University, Hyderabad 4th -6th November 09
3 MR.P. Guru Prasad Economic Empowerment of Rural Women Entrepreneurial Development Skills of Women – Issues & Challenges Adikavi Nannaya University, Rajahmundry Oct, 20,09
4 Mr.K.S.Venkateswara Kumar SEBI – Role as a Regulator National Conference on Indian Capital Market GIAN Institue of Technology and Management, Chandigarh Sep, 2009
5 Mrs.A. Kanaka Durga The Role of B Schools in promoting Entrepreneurs Role of technical and Management Institutions in cultivating Entrepreneurship VLB Janakiamnal College of Engineering & Technology, Coimbatore Sep, 2009
6 Mrs.A. Kanaka Durga Organizations role in Environmental Management and Social Responsibility Corporate Social responsibility – an Organizational Perspective Krishna University, Machilipatnam Sep, 2009
7 Ms.K.Hema Divya Ethical Issues in Corporate Governance &Social Responsibility Corporate Social Responsibility – An Organisational Perspective Krishna University Sep 2009
8 Mr.P.Guru Prasad The Forgotten Saga of real Madras Handkerchiefs Challenges and Strategies of Handloom Industry VRS & YRN College, Chirala August, 2009
9 Mrs.A.Kanaka Durga Future of Handlooms – Problems and Prospects of Handloom Industry Challenges and Strategies of Handloom Industry VRS & YRN Colleg, Chirala August, 2009
10 Mr.K.S.Venkateswara Kumar Handloom Industry developmental and Welfare Schemes Challenges and Strategies of Handloom Industry VRS & YRN Colleg, Chirala August, 2009
11 Mr.M.Sivakoti Reddy Handloom Industry developmental and Welfare Schemes Challenges and Strategies of Handloom Industry VRS & YRN Colleg, Chirala August, 2009
12 Mr.P.Guru Prasad Financial Inclusion of SME’s Sector – The Vehicle for Robust Indian Economy Dynamics of Banking Sector reforms: Emerging Issues, Challenges and Strategies Andhra University July, 2009
13 Mrs.A.Kanaka Durga ATMs in Rural Areas for Inclusive Growth Dynamics of Banking Sector reforms: Emerging Issues, Challenges and Strategies Andhra University July, 2009


Participation in Faculty training programmes and workshops:

  • Mr. P. V. Vijay Kumar Reddy and Mr. M. Siva Koti Reddy attended faculty training programme conducted in K L E F University.
  • Prof. B. M. Harshavardhan & Prof. V. Rama Devi attended the workshop on effective teaching conducted in K L E F University.
  • Mrs.K.Sumitha has attended a Two day National Workshop on ”CARR” organized by Vigyan Bharathi Institute of management on November 13th and 14th 2009.

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