Bachelor of Science in Visual Communication - 3 Years
Department of Fine Arts, K L Deemed to be University

In today’s digitally tangled world, Visual communication plays a prominent role in communicating at a personal, professional, or entertainment purposes. Renowned scientists Plato and Aristotle regarded vision as the first in the order of senses that help us as humans to perceive the world. Tom Hanks - an Oscar-winning actor most famous lines that support the ocular centric world are "Seeing is Believing" and "Believing in Seeing”. Ocularcentrism is a theory that ranks vision on the top amongst all human sensory perceptions. Visuals are seen by people with their own eyes and facilitate them to construct their belief over what is presented in the visual. Visual Communication in the current times has a great role to perform as a universal language.

To serve the needs of society, KL Deemed to be University has started the Visual Communication program way back in the year 2014. The program usually trains students in the fields of Animation, Advertising, Television Production, and Filmmaking as specialization on offer. Courses such as Graphic Designing, UI/UX Designing, Design Basics, Writing for Media, and Photography being the core courses, a student is given an opportunity to explore any of the specializations to pursue his/her interest.

Why B.Sc Visual Communication at K L Deemed to be University

BSc Visual Communication at K L Deemed to be University is structured keeping the industrial needs in consideration. It helps the students to learn skills that are essential to make a profound impact in the Media and Entertainment sector. The program USPs are summarized as below:

1. Visual Communication is a new age programme which is designed to cater to the needs of the creative industry and meet the demands of Media and Entertainment Industry. To make the difference in media and entertainment industry, all you need is thorough understanding of the dynamics of media, which comes from nothing but committed and determined people. If you believe, you are creative, committed and determined, we welcome to join the league of game changers in the industry.
2. Unlike regular graduate programs, the B.Sc Visual Communication offered in the department offers a customized teaching-learning management system. While the main objective of every professor in the Department of Fine Arts is to evoke a sense of creativity, we also admit to the fact and need of the hour that is being accountable to society is of great significance.
3. Green Mat Studio, Display Studio, Audio/Dubbing Suite, Sculpture Arena, Painting Zone, Photography Lab, Drawing Room, Animation Suite, Video Editing suite equipped with the state-of-the-art Apple Mac Systems. All to ensure and facilitate a student to have a holistic learning of the practical knowledge. Cameras for the still photography and videography, lighting equipment and camera gears are available in the department for the student’s utilization. Sound-proof screening theatre in the University will help the students to screen their works to have an actual theatrical experience.
4. Majority of the courses in the programs are application oriented, therefore every student is given ample amount of time and space to pursue the best of practicals assigned by course coordinators at regular intervals of time. Application oriented courses make the student to find out the new solutions to address an issue of local, national and international interest. These courses will also make students to ideate, conceptualize and execute projects in an effective manner. Students are involved in the projects, which make them to make use of the available resources such as an equipment and softwares pertaining the projects.
5. Every student in the department is given an equal opportunity to pursue certificates of global recognition. Certification from Adobe, Corel Draw, Google, Sony, Canon, ProTools, Black Magic, Facebook, etc., will fetch the students to have a leading edge over the competition in the industry. We also encourage students to pursue courses online as to gain more knowledge in the fields they are interested in. These courses will give peripheral knowledge pertaining to their specializations.
6. Research Body in the Department of Fine Arts, comprising faculty members and led by Head of the Department looks into the matter of Research and Development. Students are motivated to work on research in association with respective faculty members in the Department to produce a collaborative research work, later will be evaluated by the HoD and concerned faculty members for publishing it in peer reviewed journals.
7. Visual Communication is a 100% job-oriented and professional programme. By and large, there are many opportunities available for the students to start their establishments while taking this program. With immense pleasure, we are privileged to have a good number of students in the department who have had their presence in the market as an entrepreneur serving the needs of the media and entertainment industry ranging from personal to corporate.
8. Internship program is made mandatory for every student to complete this programme. Faculty in the department will counsel every student and identifies his/her interest area. Thus, they make sure that the students are partially placed as an internee at their subject interest. Soon after the completion of internship, they are observed as an employee of the company in many cases. However, Professor In-charge for Placement Support will help student to get placed and monitor the attrition rate of students placed in the industry by monitoring their performance at work for a stipulated period.

How is it studying B.Sc Visual Communication?

Working in the State-of-the-art studio floors, Editing Suites, Photography Studios, Greenmat Studios, Animation labs will be a regular routine. The students’ works on sophisticated computers and iMac systems that houses different softwares, which help them learn the technical aspects of the subject, thus contributing to the all-round development of a student.

Guest Lectures, Workshops by eminent people from Industry will be an integral part of the course of study. Industrial trips, field visits make a module that let students to learn from the space of class to actual workspace.

Scope and Career Opportunities

In a nutshell, whilst the core objective of the program is to make students industry-ready by imparting right knowledge with customized curriculum, thus meeting the information and entertainment needs of society is of paramount importance. Want to start this creative journey at KL University, apply now www.kluniversity.in or call us at +91 7997105377 or +91 98452 92592. Admissions are open.