A. Chandra sekhara reddy, Student of B.Tech, Dept of BioTechnology, Dr. C. Anbalagan, Professor of MBA have authored a paper was published in CLEAR International Journal of Research in Management, Science and Technology,

Abstract

Biotechnology is seen as the major pillar of economic growth in many countries. The biotechnology products include biofuels, biopesticides, biofertilizers, biopharmaceuticals, biosensors, Nano drugs, genetic engineering products, commercial enzymes, are currently available in market. Because the biotech products are expensive, consumer awareness is less. Incase of developing countries like India, efficient marketing strategies to be followed for marketing of biotechnology products. The efficient management techniques at the industry level results the production of biotech products with less expensive resulting ultimate customers benefited.