The Digital Media and Communication Center is a hub for research in digital storytelling, media ethics, and social media behavior analytics. It explores the intersection of technology and communication, focusing on modern innovations like augmented reality (AR) and virtual reality (VR). The center provides hands-on experience through its advanced video production studios and interactive media labs. Faculty expertise spans advertising, journalism, and content creation, contributing to impactful projects and publications. Workshops and seminars connect students with industry leaders, fostering real-world skills. Research outcomes contribute to understanding media's role in shaping societal norms and personal interactions. Projects emphasize inclusivity, accessibility, and ethical practices in digital communication. Collaboration with global organizations enhances the scope of its research and its contribution to the evolving media landscape.