Create your perfect business career path with KL University's BBA Multi-Specialization.
This versatile program allows you to merge different business interests, enhancing your
adaptability for changing job positions. Gain comprehensive management knowledge along
with in-depth specialized skills, preparing you for success across numerous industries.
Program Overview
What is the BBA - Multi-Specialization Program?
The BBA Multi-Specialization program at KL University is a three-year undergraduate
course designed to give you a clear understanding of key business concepts, while also
giving you the freedom to choose and combine different specializations. This rare
approach lets you study more than one field, helping you shape your education to fit
your career goals and personal interests.
You will explore topics from these main areas:
Finance: Learn about managing money, investments, banking, and financial markets.
Marketing: Understand how to promote products and services, attract customers, and
build brands.
Human Resource Management (HRM): Focus on managing people in an organization,
including recruitment, training, and employee relations.
Digital Marketing: Master online strategies like social media, SEO, content
marketing, and online advertising.
Logistics & Supply Chain Management (LSCM): Explore how goods and services move
efficiently from start to finish, including operations and global supply chains.
Information Technology (IT): Understand business IT systems, data management, and
how technology drives business solutions.
This program is perfect for individuals looking for an extensive business education. You
can also make use of the option to focus on several high-demand areas.
Program Structure
What is BBA Multi-Specialization program curriculum at KL University?
Business Communication Skills I
Business Mathematics
Business Environment
Business Economics
Perspectives of Management
Foreign Language I
Campus to Corporate 1
Business Communication Skills II
Introduction to Financial Accounting
Business Statistics
Organizational Behaviour
Ecology & Environment
Foreign Language II
Campus to Corporate 2
Business Communication Skills III
Management Accountancy
Marketing Management
Human Resource Management
Business Research Methods
Macro Economics
Campus to Corporate 3
Design Thinking and Innovation I
Cost Accountancy
Production and Operations Management
Business Law
Financial Management
Business Model Generation
Campus to Corporate 4
Design Thinking and Innovation II
Business Analytics
Soft Skills
Fundamentals of Digital Marketing
Research Paper Writing
Consumer Behaviour
Banking & Insurance Management
Personal Effectiveness and Self-Leadership
Fundamentals of Logistics
Business Intelligence and Data Mining
Product and Brand Management
Investment Management
Dynamics of Industrial Relations
Materials & Warehousing Management
Data Visualization with Tableau
Advertising and Sales Promotion
Financial Services
Human Resource Development
Freight Forwarding & Surface Transportation
Business Analytics with R Programming
Entrepreneurship
Strategic Management
Enterprise Resource Planning
Creativity & Innovation
Yoga & Health
Customer Relationship Management
Financial Markets
Performance Management System
Forecasting & Inventory Management
DBMS
Services Marketing
Managing Personal Finance
Labour Legislation
International Logistics
Introduction to Python
Rural Marketing
Financial Derivatives
Training & Development
Total Quality Management
Advanced Excel
Program Benefits
Why Should You Choose BBA Multi-Specialization at KL University?
Choosing a BBA with multiple specializations at KL University offers many advantages:
Versatile Skill Set: You will complete your studies with knowledge
in multiple business areas, which will make you a versatile and invaluable
contributor to any organization.
Increased Employability: Employers generally look for candidates
with diverse skills. Your multi-specialization makes you suitable for a wider range
of roles and industries.
Explore Interests: This program lets you learn many subjects that
help you discover what you truly enjoy and shape a career from it, without choosing
only one field too early.
Adaptability to Market Changes: The business world keeps changing.
A degree with many specializations gives you the flexibility to move your career
forward according to the new trends and demands.
Strong Industry Connections: KL University maintains good ties with
various industries, offering guest lectures, workshops, and valuable networking
opportunities across all specializations.
Program outcomes
Core Business Knowledge: Demonstrate competency in
the underlying concepts, theory and tools taught in the core
undergraduate curriculum.
Critical Thinking Skills: Able to define, analyze
and devise solutions for multifunctional business problems and
issues in areas like Marketing, Finance, Human Resources, and
Production.
Global Perspective: Identify and analyze relevant
global factors that influence decision making in an international
business context.
Investigation of Complex Problems: Ability to use
research-based knowledge and methods including design of innovative
processes, analysis and interpretation of data, and synthesis of
information to solve organizational problems.
Application of Statistical and Analytical Tools:
Ability to create, select, and apply appropriate analytical tools,
techniques, and methods in modern management activities.
The Manager and Society: Ability to apply
contextual reasoning to assess societal, health, safety, legal, and
cultural issues and their relevance to professional management
practices.
Legal Environment and Sustainability: Ability to
demonstrate understanding of legal and environmental contexts,
assessing their impact on sustainable organizational development and
entrepreneurial practices.
Ethics & Corporate Social Responsibility: Ability
to apply ethical principles and commit to professional ethics and
responsibilities. Capable of identifying and analyzing ethical
conflicts and social responsibility issues involving various
stakeholders.
Individual and Teamwork: Ability to perform
effectively as an individual and as a member or leader in diverse
teams and multi-disciplinary streams, with an entrepreneurial edge.
Communication: Ability to communicate effectively
through oral presentations, written reports, and graphical forms
related to complex managerial and administrative activities.
Project Management and Finance: Ability to
demonstrate business and operational knowledge and apply financial
principles to manage projects across multi-disciplinary
environments.
Lifelong Learning: Ability to recognize the need
for, and engage in, independent and lifelong learning in the global
context of technological and organizational change.
PEO1: To prepare business graduates to successfully meet society's
competitive business needs.
PEO2: To help students grow into entrepreneurs who drive the
business world forward.
PEO3: To train students to become skilled managers who can make
smart, innovative decisions in today's fast-changing business world.
Eligibility & Admission Criteria
What are the Eligibility Criteria for a BBA in Multi-specialization?
You need to meet these following requirements to be eligible for the BBA
Multi-Specialization program at KL University.
Academic Qualifications:
You must pass your 12th-grade exams (or a similar qualification) from an approved
Board or University.
A minimum of 55% aggregate marks in your 10+2 examination is required.
Admission Process:
Candidates must take the KLMAT test, which is KL University's internal entrance exam
for management programs.
Based on your performance in the KLMAT, shortlisted candidates will be invited for a
Personal Interview.
Final admission will be granted based on a combination of your KLMAT score, Personal
Interview performance, and your 10+2 academic record.
Fee Structure
What is the Fee Structure for BBA Multi-Specialization at KL University?
Campus
Duration
Admission Fee
Semester Fee
Total 1st Semester
Vijayawada
4 Years
₹16,000
₹1,07,500
₹1,23,500
Hyderabad
4 Years
₹16,000
₹1,25,500
₹1,41,000
Note : **ERP Certification Fee Rs.45,000/- for BBA for the entire program.
Note : The fee structure provided is based on the 2025–26 academic year and is
subject to change for the 2026–27 academic year.
Are hostel and other charges included?
No. Hostel, mess, exam, and other charges are separate. You can contact the admissions
office
for exact details.
Career Scope & Opportunities
What Career Opportunities Does a BBA Multi-Specialization Offer?
A Bachelor of Business Administration with multi specializations provides a wide range
of career options, allowing you to be versatile in different roles across various
sectors. Graduates have the opportunity to pursue positions such as:
Information Technology (IT): Business Systems Analyst, IT Support Specialist,
Project Coordinator (IT), Database Assistant, IT Sales Executive.
You will find opportunities in almost every sector, including banking, IT, retail,
e-commerce, manufacturing, consulting, and even startups, with strong demand in major
business hubs like Hyderabad, Bangalore, and Delhi.
Frequently Asked Questions (FAQs)
Ans. You will normally explore the core business subjects in the initial semesters.
You will then choose your desired specializations later in the program, giving you
time to understand your interests.
Ans. The program structure generally allows you to combine two or more
specializations. The exact number and combination rules will be detailed in the
program handbook.
Ans. Yes, KL University has a dedicated placement cell that works actively to
connect students with leading companies for internships and full-time job
opportunities across all specializations.
Ans. Companies today want flexible professionals who can work across different
roles. A multi-specialized BBA is highly valued in consulting firms, big business
groups, tech companies, e-commerce leaders, and any organization that needs people
with cross-functional skills.
Ans. Yes. This BBA program provides a very strong and broad foundation for pursuing
an MBA or other specialized master's degrees in India or internationally.
Ans. In the first few semesters of the BBA program, you will learn the basics of all
business areas. With this exposure and career guidance from the university, you will
be able to choose your specialization wisely.
Still have Queries? Contact Us
Please fill in the form and an expert from the admissions office will call you.
Helpline : +91 7815901716 , Monday To Saturday -
9am To 5pm (Except Public Holidays).
