Idea-IBM innovation summit 2013

L. Karthik, 4/4CSE, KLCE

Idea-IBM has a partnership of worth $12 billion on IT related services for telecommunication sector. The IBM-Idea innovation summit aims at bringing the best professionals in industries to focus in increasing the customer usage of 3G services and bringing up innovative mobile applications that are helpful to the Indian diverse population. The student team is the judge of the summit.

Event details:

      Name:  Idea-IBM innovation summit

      Date:    9th Feb to 12th Feb 2012

      Place:    Taj?s Zuri white sands casino and resort, Goa

Key event participants:

     Mr. Jayson- Head of IBM, telecommunications

     Mr. Sudanshu Rawat- Vice president, IBM India

     Mr. Rama krishna- Chief operating officer(coo), Idea cellular INDIA

     Mr.Tejasvi Bishnoi- Asst. vice president of IT, Idea cellular INDIA

     Mr. Deepak Rao- Asst. vice president of marketing, Idea cellular INDIA

     Top-6 students selected by IBM academic Initiative team from engineering colleges across India

Selection Process:

A telephony interview is conducted by IBM team for the top 40 nominations from the IBM software center of excellence colleges. The result was in favor of K L Deemed to be University at the first choice by picking L.Karthick (L9CS353) the IBM student ambassador for K L Deemed to be University and for his role as the champion of the The Great Mind Challenge (TGMC) -2010. The interview is based on mobile usage patterns, communication skills and basic technical knowledge related to telecommunications.

Event happenings:

A meeting with  Mr.Jayson, the leader of the summit is held with the student team. The team is divided into 3 members each, one team headed by Mr.L.Karthick of K L Deemed to be University and the other by Miss.S. Geeta lakshmi of MLRIT, Hyderabad. The student team is introduced to the delegates from IBM and Idea cellular. A question and answer hour is organized where the student team are asked about their mobile usage patterns of Idea cellular by all the key event personalities. The 3G services usage patterns are mostly enquired and also the mobile tariff rates are discussed. The student team is given the opportunity to decide the tariff for a ?dream tariff document? of Idea cellular. The IBM team enquired about the mobile application development and ideas for new innovative mobile applications.

The next part of the hour the team of Mr.Karthick is asked to judge the best innovative idea for introducing mobile applications to Indian market. The team gave highest importance for a customized set of mobile applications to be provided by Mobile operator. The customized solution is meant for different kinds of users. Example, women will have mobile applications for grocery purchases, movie reviews, location services and life style related applications. The next best innovative idea chosen by the team is to have an android like market place for mobile applications provided by the cellphone operator himself. The reasons given by the student team for selecting the ideas are read by the leader of the summit Mr.Jayson. The reasons given by students are appreciated by the summit delegates. The students are gifted with mementos for their good job by Idea and IBM leaders.

Good Results for KL after the summit:

The K L Deemed to be University student Mr. L.karthick is offered employee reference for a placement in IDEA cellular and IBM. The most important happening for KL is that Idea cellular limited Chief operating officer (COO) Sri. Rama Krishna assured for a possible on-campus recruitment drive for engineering graduates in Broadband services at KL campus in the coming years.