KL Business School Hosts Guest Lecture on B2B Sales

KL Business School (Deemed to be University), under the banner of its "Beyond Classroom" initiative, organized an insightful guest lecture on "B2B Sales: Building Business, Creating Lasting Value" on Tuesday. The session was hosted by the Department of MBA's Marketing Mavericks & Supply Chain Club from 10:00 AM to 12:00 PM at Jasmine Hall, C Block, K L Deemed to be University campus.

The event aimed to bridge the gap between academic learning and industry practice, bringing together corporate leaders to interact with management students.

Key Speakers & Highlights of Address

The guest lecture featured two prominent industry practitioners who shared key insights into real-world business-to-business transactions and strategic operations:

1. Karedla Veera Nageswararao

   Role: Service Relationship Executive (B2B Sales), Asian Paints

Address Highlights:

Emphasized the critical importance of building and maintaining long-term corporate relationships over transaction-focused sales.

Detailed effective strategies for client retention, managing service delivery expectations, and value creation in large-scale industrial markets.

Shared practical approaches to navigating complex negotiation cycles and building trust within enterprise accounts.

2. Adithya Devanaboyina

   Role: Lead Pre-sales and HR-Operations, Lakshya Software Technologies

Address Highlights:

Provided a comprehensive overview of the technical pre-sales cycle in the technology sector.

Highlighted the essential role of pre-sales alignment with HR operations in understanding client requirements, solution architecture, and resource deployment.

Offered career guidance to young management graduates on developing the domain expertise and consultative skills required in modern tech B2B markets.

Event Execution

The session was organized and coordinated under the leadership of faculty co-ordinators: Dr. TVSS Swathi, Dr. Archana Nag, Dr. Venkateswara Kumar, and Dr. B. Kishore Babu.

The lecture concluded with an engaging Q&A segment where students interacted directly with the speakers to gain deeper clarity on market challenges, career paths in B2B sales, and dynamic industry trends.